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7 Jun 2022

How to write SEO-friendly blog posts

As we know that the methods which are adopted to bring or show a website or web page or article or content on the search result page of a search engine; at a higher rank are called SEO.

Due to higher rank, more and more users are able to visit your website or webpage or article or content, and ultimately your business and income increase after final lead generation. SEO is a type of strong marketing technique of the digital world in which we present the image of a company or business or products or services online.

How to write SEO friendly website content

Here in this article, we are telling you those effective measures and successful ways that will make your content favorable for better SEO -
  1. Find the right keywords through keyword research tools
  2. Include the targeted keywords in the content or web page naturally
  3. Use or present your content in the well structured and catchy way
  4. Use URL that is suitable for SEO
  5. Optimize content images that are suitable for SEO
  6. Always use relevant and useful internal and external links in the content
  7. Be always with mobile-first technology
  8. Always ready to update and upgrade the content regularly
  9. Be always social by sharing the content on social media
  10. Don't ignore old content
All the above points have been explained one by one as the following -
  1. Find the right keywords through keyword research tools -

    Keywords are the most important part of SEO. Try to find the right keywords as per your content or business through extensive research. This will go a long way in helping you rank higher on the search results page and reach your target audience efficiently. Here in this article we are writing content for a "Flower pots making company" as an example.

    Keep the following important things in mind while choosing targeted keywords –
    • What is the volume of searches for a definite keyword over a fixed duration?
    • Grab and understand the mentality of the Searcher for the keywords you want to use.
    • Prefer long-tail keywords. They are likely to rank high on search result pages even after having very low volumes.

    Here we are telling some of the following good sources which will help you to find or research high quality and best keywords for the SEO friendly article or content -
    • Choose the right keywords using the "Google Keyword Planner" - a free and best keyword research tool.
      Google Keyword Planner
    • You can make good use of the related searches of the search engine - google and know your customers and their purpose.
      Related searches of the search engine - google
    • With the help of "Google Auto complete", you can know how people are searching your content or keywords with different queries. You can pick those keywords that are visible in the auto-complete list.
      Google Auto complete
    • You can take the help of many paid tools also if you want to spend some handsome money. For example, paid tools for keyword research are - SE Keyword research tool, keywordtool.io, Ubersuggest's Keyword Tool, Ahrefs Keyword Generator Tool, etc.
    • You try your best to find the keywords of your competitive website which is getting quality traffic in millions on their website, you should also use all those keywords on your content or website.
  2. Include the targeted keywords in the content or web page naturally -

    Use the targeted and the right keywords that you have found after keyword research in your content at the right and appropriate place. For example - in the title(35-65 characters)of the content, in the URL of the content page, in the Meta Description(70-320 characters) of the content page, within your content heading tags H1 to H6, Image file name, and alt, and title tags. You must be aware that meta description is the summary of your content just below the title of your content on the Google search result page. Here you must keep one thing in mind that the reader should not get confused even a bit due to using numerous keywords in the content. So, do not do keyword filling or overuse of the keyword activity in your content.
  3. Use or present your content in the well structured and catchy way –

    Use user and SEO-friendly attractive and catchy titles so that readers can know what topic the web page or content is about. You must present your content in a structured or framed way – start with the introduction of the topic, then the main body of the content, and final conclusion of the topic with user actions if available.

    You should never use long paragraphs in the content, always use short, two to three-sentence paragraphs. You should keep your content length at least 300 to 500 words which is a common standard. This number is considered good up to 2000 words. Although it is not necessary, you should use useful and informative content.

    You must use schema markup in your content so that search engines can better read and analyze your content, for this you can use Google’s Structured Data Markup Helper.
    Google’s Structured Data Markup Helper
  4. Use URL that is suitable for SEO -

    A well-crafted URL plays a very important role in SEO and it is considered a very important ranking factor. For this, you must follow a few guidelines - use a simple and short URL with targeted keywords in lowercase letters, use hyphens in the URL for separating the words, and do not use stop words e.g.-and, or, etc.
  5. Optimize content images that are suitable for SEO -

    You must make the content image suitable according to SEO so that the search engine can be able to recognize the subject of the image, you will know that the Google search engine does not recognize the words written in the image.

    So always use alt text, title text, caption, and filename in the image tag properly. The alt text is not publicly shown to the user, but it is visible to the search engine and with this, it understands the subject or matter of the image and records it.
  6. Always use relevant and useful internal and external links in the content -

    Use both external and internal links in your content that match the content and are also relevant.

    Internal links help the engine understand the relevance of the content and the longer the reader stays on your website, ultimately reducing the bounce rate of your content. External links to good and useful sites such as wiki, etc. enhance the credibility and quality of your content.

    You should always put descriptive title anchor text in the link so that people can get the full idea of the link.
  7. Be always with mobile-first technology -

    You know that we are living in the Mobile-First Technology Era. Therefore, your content and website must be mobile compliant, so you must follow the responsive design of your website.

    Google prefers mobile-friendly sites to rank higher.
  8. Always ready to update and upgrade the content regularly -

    Don't be lazy to upgrade or renew your content from time to time. Always remember this thing that Google always gives preference in ranking fresh and new version content so that they can show new content to the searcher.
  9. Be always social by sharing the content on social media -

    You spread your content to every corner of the world so that your content or idea can be recognized by people around the world. For this, you must use attractive and eye-catching social media buttons or links in the content.
  10. Don't ignore old content -

    One important thing in the last - must link the old written content to the newly written content. As we know, with the passage of time, many information and technology become irrelevant or their new version comes, therefore we should link them with new content so that both search engines and users can find your best content easily using these internal backlink in the website. Search engines see these backlinks as a positive factor and rank your old content higher.
Related Article - All about SEO - How to do SEO for website?
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Aashutosh Kumar Yadav

By Aashutosh Kumar Yadav

He is a PHP-based UI/Web designer and developer by profession and very interested in technical writing and blogging. He has been writing technical content for about 10 years and has proficient in practical knowledge and technical writing.
@www.infotokri.in

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