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26 Jul 2022

SEO Content Writing for Beginners

There are several methods you can adopt to write SEO friendly content or blog posts so that the post or content with keywords searched by user can rank higher in search engines.

Due to higher rank, more and more users are able to visit your website or webpage or article or content, and ultimately your business and income increase after final lead generation due to SEO friendly content or blog posts.

How to write SEO friendly website content

What is SEO?

SEO is a type of strong marketing technique of the digital world in which we present the image of a company or business or products or services online.

What is SEO friendly article or SEO friendly blog post?

SEO-friendly content is written in such a way that the content or article or blog post can be ranked higher in the search engines so that more and more users can visit your content or blog article or blog post. Such content or article or blog post is called SEO friendly.

How to write SEO friendly article?

Here in this article, we are telling you those effective measures and successful ways that will make your content or article SEO friendly -

  1. Find the right keywords through keyword research tools for achieving the SEO friendly content or blog posts
  2. Include the targeted keywords in the content or web page naturally for achieving the SEO friendly content or blog posts
  3. Use or present your content in the well structured and catchy way for achieving the SEO friendly content or blog posts
  4. Use URL that is suitable for SEO
  5. Optimize content images that are suitable for SEO
  6. Always use relevant and useful internal and external links in the content for achieving the SEO friendly content or blog posts
  7. Be always with mobile-first technology for achieving the SEO friendly content or blog posts
  8. Make your website or blog fast
  9. Always ready to update and upgrade the content regularly for achieving the SEO friendly content or blog posts
  10. Be always social by sharing the content on social media for achieving the SEO friendly content or blog posts
  11. Don't ignore old content

All the above points have been explained one by one as the following for achieving the SEO(Search Engine Optimization) friendly content or blog posts -

1. Find the right keywords through keyword research tools for achieving the SEO friendly content

Keywords are the most important part of SEO. Try to find the right keywords as per your content or business through extensive research. This will go a long way in helping you rank higher on the search results page and reach your target audience efficiently. Here in this article we are writing content for a "Flower pots making company" as an example.

Keep the following important things in mind while choosing targeted keywords for achieving the SEO friendly content or blog posts –

  • What is the volume of searches for a definite keyword over a fixed duration?
  • Grab and understand the mentality of the Searcher for the keywords you want to use for achieving the SEO friendly content or blog posts.
  • Prefer long-tail keywords. They are likely to rank high on search result pages even after having very low volumes.
  • Always target high volume, low competition keywords for fast google rank. The competition for low-competition keywords is very low, so you can rank your content or articles quickly in Google without social promotion and adopting minimal off-page strategy. Always remember, low competitive Keywords drive maximum organic traffic to your content for achieving the SEO friendly content or blog posts.

Here we are telling some of the following good sources which will help you to find or research high quality and best keywords for the SEO friendly article or content -

  • Choose the right keywords using the "Google Keyword Planner" - a free and best keyword research tool for SEO.
    What is an SEO friendly blog post?
  • You can make good use of the related searches of the search engine - google and know your customers and their purpose.
    What is SEO friendly article writing?
  • With the help of "Google Auto complete", you can know how people are searching your content or keywords with different queries. You can pick those keywords that are visible in the auto-complete list.
    how to write a blog with keywords
  • With the help of "Google People also ask", you can know how people are searching your content or keywords with different queries. You can pick those keywords in the image alt tag or in subheading of the article that are visible in this section.
    What is an SEO friendly article?
  • You can take the help of many paid tools also if you want to spend some handsome money. For example, paid tools for keyword research are - SE Keyword research tool, keywordtool.io, keyword.io, Ubersuggest's Keyword Tool, Ahrefs Keyword Generator Tool, kwfinder.com, etc.

    You can use Ubersuggest free tool for kewyword ideas. Please note - Ubersuggest provides free but restricted number of searches for getting the information regarding keyword ideas etc. Here we are showing the kewyword ideas for "How to write SEO friendly blog posts" with search volume and seo difficulty score screenshot as an example -

    How do I write SEO friendly content?

  • You try your best to find the keywords of your competitor website which is getting quality traffic in millions on their website, you should also use all those keywords on your content or website for achieving the SEO friendly content or blog posts.

2. Include the targeted keywords in the content or web page naturally for achieving the SEO friendly content or blog posts

Use the targeted and the right keywords that you have found after keyword research in your content at the right and appropriate place. For example - in the title(35-65 characters)of the content, in the URL of the content page, in the Meta Description(70-320 characters) of the content page, within your content heading tags H1 to H6, Image file name, and alt, and title tags.

You must be aware that meta description is the summary of your content just below the title of your content on the Google search result page. Here you must keep one thing in mind that the reader should not get confused even a bit due to using numerous keywords in the content. So, do not do keyword filling or overuse of the keyword activity in your content.

3. Use or present your content in the well structured and catchy way for achieving the SEO friendly content or blog posts

Use user and SEO friendly attractive and catchy titles so that readers can know what topic the web page or content is about. You must present your content in a structured or framed way – start with the introduction of the topic, then the main body of the content, and final conclusion of the topic with user actions if available.

You should never use long paragraphs in the content, always use short, two to three-sentence paragraphs. You should keep your content length at least 300 to 500 words which is a common standard. This number is considered good up to 2000 words. Although it is not necessary, you should use useful and informative content for achieving the SEO(Search Engine Optimization) friendly content.

You must use schema markup in your content so that search engines can better read and analyze your content, for this you can use Google’s Structured Data Markup Helper.


Google tools for SEO

4. Use URL that is suitable for SEO

A well-crafted URL plays a very important role in SEO and it is considered a very important ranking factor. For this, you must follow a few guidelines - use a simple and short URL with targeted keywords in lowercase letters, use hyphens in the URL for separating the words, and do not use stop words e.g.-and, or, etc.

5. Optimize content images that are suitable for SEO

You must make the content image suitable according to SEO so that the search engine can be able to recognize the subject of the image, you will know that the Google search engine does not recognize the words written in the image.

So always use alt text, title text, caption, and filename in the image tag properly. The alt text is not publicly shown to the user, but it is visible to the search engine and with this, it understands the subject or matter of the image and records it.

6. Always use relevant and useful internal and external links in the content for achieving the SEO friendly content

Use both external and internal links in your content that match the content and are also relevant.

Internal links help the engine understand the relevance of the content and the longer the reader stays on your website, ultimately reducing the bounce rate of your content. External links to good and useful sites such as wiki, etc. enhance the credibility and quality of your content.

You should always put descriptive title anchor text in the link so that people can get the full idea of the link.

7. Be always with mobile-first technology for achieving the SEO friendly content

You know that we are living in the Mobile-First Technology Era. Now more people browse the internet from mobile instead of desktop. One thing to note here - according to a research data, more than half of the world's population is searching through mobile and reading relevant content.

Therefore, your content and website must be mobile compliant, so you must follow the responsive design of your website or blog. For this, you use a mobile friendly theme in your site or blog which will make your website mobile friendly and you can get more and more users or visitor on your website. Google prefers mobile-friendly sites to rank higher.

Here are the names of some such popular tools where you can check your website or blog whether it is mobile friendly or not, which is very important for SEO -

  1. RankWatch Mobile friendly checker  RankWatch - Mobile-first technology for achieving the SEO friendly content

  2. PageSpeed Insights PageSpeed Insights - SEO friendly content or blog posts

  3. Mobile-Friendly Test - Google Search Console Mobile-Friendly Test - Google Search Console - How to write SEO friendly blog posts

  4. Microsoft Bing Mobile Friendliness Test Tool Mobile-first technology for achieving the SEO friendly content

  5. W3C mobileOK Checker Mobile-first technology for achieving the SEO friendly content

8. Make your website or blog fast

Improve your website loading speed for achieving the SEO friendly content or blog posts. The more page or website load time, the more you will lose the visitor, because no person likes a slow load website. This will eventually increase the bounce rate of your website. According to the Google data(www.thinkwithgoogle.com), if the load time of your website is 1 to 3 seconds, then the possible bounce rate increases by 32%.

Here, the following screenshot is showing full data list for page load time and bounce rate of the website.

Make your website or blog fast for SEO friendly blog posts

There are multiple online tools and services are available for improving the webiste speed and performance. You can use these online free tools to check, monitor, and verify your website or blog speed performance. You need to only submit your website URL in the tool or service, to test the page load time then analyze the results and find the obstackes of your websites that are causing the slow load speed. Here we are telling about two online tools or services which are quite popular.

Pingdom
Pingdom has been very helpful in checking the load speed of your website, that too for free. This is a very simple tool that can be easily used by both novices and experts.

It also tells the website shortcomings, by fixing which you can improve the load speed of your website. If you want to check comprehensively, then you can also take its paid service which is quite cost-effective. On Pingdom, you can also check and verify the speed of your website from different locations of the world as like below screenshot.

Make your website or blog fast for SEO friendly blog posts

Google’s Page Speed Insights

Another most popular free online service is available that you can use easily. It is known as "PageSpeed Insights" which is provided by Google. It displays a full report of your website's performance and speed on both mobile and desktop computers.

Apart from this, it also gives suggestions and solutions that can improve your website performance as like below screenshot.

Google page insight for SEO friendly blog posts

9. Always ready to update and upgrade the content regularly for achieving the SEO friendly content or blog posts

Don't be lazy to upgrade or renew your content from time to time. Always remember this thing that Google always gives preference in ranking fresh and new version content so that they can show new content to the searcher.

10. Be always social by sharing the content on social media for achieving the SEO friendly content or blog posts

You spread your content to every corner of the world so that your content or idea can be recognized by people around the world. For this, you must use attractive and eye-catching social media buttons or links in the content.

11. Don't ignore old content

One important thing in the last - must link the old written content to the newly written content. As we know, with the passage of time, many information and technology become irrelevant or their new version comes, therefore we should link them with new content so that both search engines and users can find your best content easily using these internal backlink in the website. Search engines see these backlinks as a positive factor and rank your old content higher.


Best Books for SEO


1

Sеаrсh Engіnе Oрtіmіzаtіоn (SEO) Stаrtеr Guіdе For Beginners

Sеаrсh Engіnе Oрtіmіzаtіоn (SEO) Stаrtеr Guіdе For Beginners

Book Description

Search еngіnе орtіmіzаtіоn іѕ thе росеѕѕ оf mаkіng уоurіtе ѕіtе better for ѕеаrсh еngіnеѕ. This book is a starter guide for biginners.

If уоu hаvе а wеbѕіtе on аn аutоmаtеd wеb hоѕtіng рlаtfоrm lіkе Blogger, Wіx, оr Sԛuаrеѕрасе, or run a ѕmаll buѕіnеѕѕ аnd dоn't hаvе muсh tіmе tо рut іntо уоur wеbѕіtе, іt'ѕ wоrth lеаrnіng thе bаѕісѕ оf mаnаgіng уоur рrеѕеnсе іn search еngіnеѕ. A little knowledge can go a long way in helping you find your position.

The book is a SEO stater guide. This book or guide teaches about the best practices to make your site easier for search engines to crawl, index, and understand your content. If you own, manage, monetize, or promote online content via Google Search, then this guide is perfect for you.

The following are the lists of content that has been covered in this guide - how do search engines work, how does google work, tips for creating better seo content, website architecture, tips for an organized website architecture, link building, local SEO, Social media, technical SEO, Non-technical SEO, why SEO important, and many useful topics.

Book details

Format: Kindle Edition
Author: Lekson Rice
Publication Date: 7 September 2022
Text-to-Speech: Enabled
Screen Reader: Supported
Enhanced typesetting: Enabled
X-Ray: Not Enabled
Word Wise: Not Enabled
Kindle Price: Rs. 319.00*
*Price and stock are correct and available at the time of article publication.

Get it here from Amazon


2

SEO Mastery for Beginners

SEO Mastery for Beginners

Book Description

The book is an easy to understand guide to search engine optimization for beginner's who are looking to learn how to rank their websites higher in Google Search results.

This book will teach you how to get your website ranked high in Google using proven methods.

The following topics have been covered in the book -

Introduction to search engine optimization, How to get traffic to your site, Keyword research, How to build authority, How to improve rankings, How to get backlinks, How to optimize your website, The basics of SEO optimization, On-site optimization, Off-site optimization, Link Building Basics, 6 ways to build backlinks, Advanced SEO techniques, SEO mistakes to avoid, SEO - the path to a passive traffic

Book details

Format: Kindle Edition
Author: adam webo
Print Length: 30 pages
Publication Date: 8 September 2022
Text-to-Speech: Enabled
Screen Reader: Supported
Enhanced typesetting: Enabled
X-Ray: Not Enabled
Word Wise: Not Enabled
Kindle Price: Rs. 159.00*
*Price and stock are correct and available at the time of article publication.

Get it here from Amazon


3

SEO: Zero to Hero

SEO: Zero to Hero

Book Description

People consider SEO to be very complex and many tulls and sits make them more complicated, but through this book, its complexity has been explained in a very simple way.

In this book, you have been explained to the SEO very easily and in a very simple language, so that you will be able to rank your blog and website easily. The following topics are covered -

1. The SEO is described in a very simple language from Suruat to the end.
2. The internal functioning of Google's algorithm and its search results are very well described.
3. Local SEO and local business SEO have been told simple ways to rank in the top so that business can grow more.
4. How to do SEO of different chaijo in blogs and websites.

Book details

Format: Kindle Edition
Author: DR. Durgesh Sisodiya
Print Length: 166 pages
Publication Date: 28 October 2021
Text-to-Speech: Enabled
Screen Reader: Supported
Enhanced typesetting: Enabled
Word Wise: Not Enabled
Kindle Price: Rs. 299.00*
*Price and stock are correct and available at the time of article publication.

Get it here from Amazon


4

Google's Search Engine: Put Your Website In Front Of This Global Audience

Google's Search Engine

Book Description

This up-to-date and intensive book will give you the skills you need to get your website to the top of Google.

This book provides a complete and easy to understand guide to SEO. Packed with tips, tricks, tools and strategies, your website will be unbeatable.

Inside, you'll learn how to:
– Target profitable keywords with thousands of monthly discoveries, but with little competition
- Customize your website for Google
- Get high quality links from your content like university sites and news sites
- Click in the search results, even if below your rivals
- Prosperity as Google algorithm updates such as Google Panda and Penguin. All strategies in this book include white hat SEO, which means they will not be penalized in future updates.
- Get an overview of technical technology that needs to be browsed and easily indexed.
- Stunning title, material and imagination that will bring lots of backlinks and social shares
- even more

Book details

Format: Kindle Edition
Author: Tana Crandal
Print Length: 226 pages
Publication Date: 29 August 2022
Text-to-Speech: Enabled
Screen Reader: Supported
Enhanced typesetting: Enabled
X-Ray: Not Enabled
Word Wise: Not Enabled
Kindle Price: Rs. 449.00*
*Price and stock are correct and available at the time of article publication.

Get it here from Amazon


5

SEO by HailyAI: A complete guide to SEO through the eyes of HailyAI

SEO by HailyAI: A complete guide to SEO through the eyes of HailyAI

Book Description

This book is a step-by-step guide to making your website visible.

This useful guide to search engine optimization is perfectly written with halyai how search engine optimization is the key to internet marketing success.

SEO is written by the artificial intelligence system Satellite Writer by halyai. A human writer is included for editing goals and book design. Anyone who wants to learn how to do SEO in the future should read this book.

You must read this book to ensure that your site has been seen by a search engine!

Book details

Format: Kindle Edition
Author: Haily AI, Sal Peer
Publication Date: 9 August 2022
Simultaneous device usage: Unlimited
Text-to-Speech: Not enabled
Enhanced typesetting: Not Enabled
X-Ray: Not Enabled
Word Wise: Not Enabled
Kindle Price: Rs. 396.00*
*Price and stock are correct and available at the time of article publication.

Get it here from Amazon


FAQ - Frequently Asked Question


What is difference between - On-page SEO and Off-page SEO?

On-page SEO means that you optimize many aspects present in your website under your own control whereas in off-page SEO you try to increase your website domain authority by getting backlinks from other websites and creating content.

What is difference between - White Hat SEO and Black Hat SEO?

White hat SEO means to improve various aspects of the website for getting a higher rank in Google search engines according to the Google search engine's suggested terms and conditions whereas black hat SEO technique is to increase the rank of the website by manipulating Google's algorithms.

What is black hat SEO examples?

In general terms, Black Hat SEO means implementing the wrong tactics for getting a higher rank of the Website in search engines. Like - hidden text, cloaking, blog comment spam, etc.

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Aashutosh Kumar Yadav

By Aashutosh Kumar Yadav

He is a PHP-based UI/Web designer and developer by profession and very interested in technical writing and blogging. He has been writing technical content for about 10 years and has proficient in practical knowledge and technical writing.
@www.infotokri.in

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